![]() ![]() What if you cannot come into the store? No problem! Insomnia delivers until 1 a.m. What makes Insomnia different from its Ann Arbor competitors? For one thing, Allison explains, the cookies are served warm until the late hours of the night, perfect for a midnight study snack or sweet tooth craving. Allison Kaufman, a Senior Marketing Activations Manager at Insomnia Cookies, shared some of her favorite things about the company, including what makes them unique and where its future is headed. Flash forward to the present, Insomnia has more than 185 nationwide locations, offering a variety of scrumptious cookies and other treats in store, for local delivery, and nationwide shipping. As the wise Cookie Monster once said, “Cookie is like high five for stomach.” Courtesy of on InstagramĪnn Arbor’s go-to cookie shop, Insomnia Cookies, at least for the past decade, was founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz and has been feeding the insatiable hunger of Insomniacs since 2003. There is no doubt that U of M students are under more-than-usual amounts of stress and anxiety due to remote learning and the lack of normal socialization…and cookies seem to be helping solve these problems, even if it is just for a few bites of happiness. From childhood, Americans are introduced to chocolate chip cookies, and this emotional attachment to the snack evokes nostalgia and remembrance. Now more than ever, it is important to feed into our cravings and comfort ourselves with warm, ooey-gooey cookies and a scoop of ice cream on top. Whether it be opening a dusty baking book or testing out viral recipes on TikTok like mini pancake cereal or banana bread, everyone has definitely had more of a sweet tooth to cope with lockdown loneliness and boredom.Īs a matter of fact, the rise in the American cookie demand increased by 25% in 2020, with 1 in every 5 people eating more than three cookies per day on average. Without a doubt, people across the country have found themselves baking more in the past year amidst the COVID-19 pandemic. Why is the “cookie” so special right now? The real question is, why does Ann Arbor have so many stores that sell and specialize in cookies? Why is the “cookie” in particular so popular in the college town? made its grand debut in Ann Arbor just this February but has already claimed the hearts and stomachs of University of Michigan students and Ann Arbor residents. ![]() ![]() ![]() Crumbl Cookies first opened in 2017 in Utah, now with over 75 locations in 11 states, has finally made its way to Ann Arbor last fall. Insomnia Cookies has been the go-to destination for dessert in this college city for so many years, known for being open until late at night and delivery convenience! Though we thought Ann Arbor’s sweet tooth may have been satisfied, more unique cookie shops are opening up. There are so many cookie places in Ann Arbor to choose from. Should we order food? Are you craving something savory or sweet? There is only one right answer: cookies. You and your friends are still wide awake and not ready for bed. You get back to your apartment from a night out. Why is Ann Arbor so obsessed with cookies? ![]()
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